Da Gilded Lion is the retail vanguard of Dread In Proud Ventures, LLC. We started this revolution to challenge a market that lacked integrity and authentic voice. Our mission is simple: Be Strong, Be Revolutionary, Be Proud. We refuse to compromise on quality, bringing an uncompromising selection of premium gear directly to the community. By operating as a strategic pop-up shop, we meet the movement on its ground, ensuring every piece of gear we offer is an investment in our shared Standard of Pride.